Jurnal Lestari Sosial Budaya

SEXIST LANGUAGE IN CHARACTERS' SPEECH ACTS IN THE MOVIE (ON THE BASIS OF SEX)

Muhamad Fathi Rizqi — 2024-07-29

This study aims to show the types, functions, and forms of speech acts, types of sexist language, and the perlocutionary effect of sexist language in the speech of the characters in the movie On the Basis of Sex. This study uses qualitative method and observation and note-taking technique. Based on the results of the analysis, the type of speech act found are representative, directive, expressive, and commissive types. Perlocutionary speech acts reveal non-verbal, non-verbal verbal, and verbal types. The characters’ speech proves the presence of sexist language such as hostile sexism, protective paternalism, competitive gender differentiation, heterosexual hostility, complementary gender differentiation and dominative paternalism. The speech also caused negative effects on female characters such as inability to fight back, feeling helpless, decreased self-confidence, and anger

THE MAIN CHARACTER'S TRAUMA IN LEAH KONEN'S LOVE & OTHER TRAIN WRECKS

Putri Syafa Arrumaisyah — 2024-07-29

Abstract: The impact of trauma on the psychological aspect caused by external factors, namely the divorce that experienced by that main character’s parents can cause deep trauma for the main character within Love & Other Train Wrecks by Leah Konen. The research method used in this study is a qualitative method with descriptive analysis techniques. This study aims to analyze the impact of trauma arising from a divorce on the psychological aspects of adolescents. The writer found the way how the main character overcomes the impact of trauma on the psychological aspect as a result of the research.

Keywords: Divorce, Film character, Impact of trauma, Psychological aspects

POLA KOMUNIKASI PRAMUWISATA ISTURA DALAM MEMPERTAHANKAN KUALITAS LAYANAN PUBLIK DI ISTANA CIPANAS

Najmi Ranisa Maulina — 2024-07-29

This study aims to determine the interpersonal communication patterns of tour guides at the Cipanas Presidential Palace as an educational process in conveying historical values, using qualitative descriptive methods with in-depth interviews, observation, and documentation. The results show that tour guides in the Istana Untuk Rakyat (Istura) program use a linear communication model with passive communicants, especially kindergarten visitors, an interactive model with visitor feedback on the background of the building and public facilities, and a transactional model with communication in all directions, including to personal guides for foreign visitors. Inhibiting factors for communication include technical, semantic, psychological, physical, status, and mindset disorders, while supporting factors include the credibility of the communicator, authority, attitude and authority, material preparation, use of easy-to-understand language, and good technical conditions.

Keywords : Interpersonal communication, Presidential palace, Quality of public services.

KOMUNIKASI NONVERBAL DISPLAY PICTURE WHATSAPP TERKAIT KEPERCAYAAN DIRI PADA MAHASISWA DI BOGOR

Fajar Yahya Aulyanto — 2024-07-29

This study aims to identify the confidence level of public relations students related to the use of profile photos on the WhatsApp application. This research uses a qualitative method with a theory that the researcher has adopted, which is the factors influencing an individual's self-confidence. The study was conducted in Bogor, West Java, and relates to the scope of public relations work that involves many people and the need for confidence. The data collection technique used is purposive sampling. Self-confidence is needed by an individual to optimize their potential, as it relates to the assured feeling that they can do something by their own will, without anxiety about doing things they enjoy and having good interactions with others. The research found that men tend to have less self-confidence compared to women, supported by the existence of social standards factors that show a tendency towards depression factors. Men are often prohibited from freely expressing their emotions and are usually only allowed to show their masculine side, such as having a muscular and upright body, a deep voice, strength, and bravery. This theory is known as Toxic Masculinity and Body Dysmorphic Disorder (BDD). Meanwhile, women have a positive effect, which is related to self-esteem evaluation, leading to self-evaluation that is either negative or positive (Social Comparison).

Keywords: Body Dysmorphic Disorder, Self-confidence, Nonverbal communication, Toxic Masculinity

MAKAN BEDULONG SEBAGAI COMMUNAL COMSUMPTION MASYARAKAT NATUNA

Destriyadi — 2024-07-29

The tradition of communal eating in Natuna has its own uniqueness. Each island interprets this tradition with different names, places, times, and methods. This research explores and understands the communal meal called makan bedulong and other communal eating traditions. The aim is to reveal descriptions of makan bedulong and other communal consumption traditions in Natuna. This qualitative descriptive research focuses on the tradition of makan bedulong as its material object and uses cultural anthropology as its formal object. The research is limited to Bunguran Besar, Subi, and Serasan. Data sources include activities, perceptions, and everything related to makan bedulong holistically. Researchers used observation, interviews, and literature studies. The findings show that makan bedulong has different descriptions in Bunguran Besar, Subi, and Serasan. The food served is still sourced from the sea and local agriculture. In addition to celebrating Islamic holidays, makan bedulong is also featured in kenduri events. The differences can be seen as changes adjusted in each region based on the collective agreement of the community. It is important to instill this tradition as a form of gratitude for the blessings received and to strengthen social bonds with others.

Keywords: Cultural anthropology, Communal consumption, Makan bedulong, Natuna

ANALISIS WACANA KRITIS SARA MILLS DALAM FILM BEFORE, NOW & THEN (NANA)

Kurnia Pujiastuti — 2024-06-30

This study aims to analyze and describe the portrayal of women in the film Before, Now & Then (Nana). The research employs a qualitative approach with a critical paradigm. Data collection techniques used include observation, interviews, and documentation. The data utilized in this study consists of a series of dialogues and images in the film. The method used by the researcher in this study is Sara Mills' critical discourse analysis method, which focuses on feminist discourse. This method examines how women are portrayed in texts, whether in novels, images, photos, or news. Additionally, Mills also explores the subject-object position and the object position. The subject position is the storyteller, while the object position is the one being told about by the subject. The position of the reader or viewer is how they identify and place themselves within the narrative of the text. The film depicts a woman who is able to rise from her struggles and set aside the pain she endured due to past trauma, serving as an inspiration for women everywhere.

Keywords: Critical discourse analysis; women in film; Before, Now & Then (Nana)

BAURAN PROMOSI RUMAH SAKIT UMUM DAERAH DALAM MENINGKATKAN BRAND AWARENESS

Muhammad Ivan Maulana — 2024-06-30

Hospital marketing communication is crucial for promoting hospitals to achieve profit and ensure business sustainability. Marketing in hospitals is challenging as it must adhere to rules and professional codes of ethics while also considering business aspects. Therefore, hospital marketing approaches need to be adapted from general business marketing concepts, requiring unique promotional strategies to provide distinctive value compared to competitors. Effective marketing communication strategies will enhance a hospital's brand awareness. This study aims to examine the implementation of promotional mix elements by RSUD Ciawi Kabupaten Bogor in improving brand awareness. Using a qualitative descriptive method through structured interviews, the study finds that RSUD Ciawi employs five promotional mix elements: Advertising, Sales Promotion, Personal Selling, Direct Marketing, and Public Relations.

Keyword: Brand Awareness, Hospital Marketing Communication, Mix Promotion