Jurnal Lestari Sosial Budaya

Violations of the Principles of Cooperation and Implications of Conversations of Broken Home Victims in the Film The Breakfast Club

Anisa Amaliya — 2025-01-09

This research aims to analyze violations of the principles of cooperation and implications of conversation in the film The Breakfast Club and analyze the causes of these violations caused by a broken home. The type of research used is qualitative with a descriptive approach. The data used is dialogue that contains elements of maxim violations. Based on the results of the analysis of 20 data, there were violations of the principle of cooperation, 10 violations of the maxim of quality, 5 violations of the maxim of relevance, 4 violations of the maxim of manner, and 1 violation of the maxim of quantity. Some frequently used implications of conversation include; lie, mock, defend oneself and look mature. All violations of maxims and implications of conversation are caused by the situation of the characters who experience broken homes.

Male Superiority and Violence Against Women: A Study of the Character Tom in the Novel The Girl On The Train by Paula Hawkins

Muhamad Fazar Firmansyah — 2025-01-09

This Research examines men's superiority over women in the novel The Girl On The Train by Paula Hawkins through the character Tom's portrayal. This research uses a qualitative descriptive analysis method and the theory of patriarchal culture and gender injustice in patriarchal culture initiated by Retno Wulandari and Mansour Fakih. The research results show that there is private patriarchy in the character Tom which shows his power and dominance over women. women in the domestic and public spheres, namely Anna as his wife, Rachel as his ex-wife, and Meghan as his mistress. The power and dominance that Tom shows are how he becomes very temperamental and acts harshly as a result of the inappropriate conditions that Tom faces, namely that the women in his life want rights and rebel. One example of physical violence he commits is hitting women and an example of non-physical violence is verbal violence, so all this violence causes women to have trauma. This private patriarchy also gives rise to gender injustice in the form of physical violence committed by the character Tom.

Personal Selling Communication Study of Uncal Enterprise Service Bus Using Elaboration Likelihood Model

Maya Siti Hindun — 2024-12-31

In the current era of Industry 4.0, the appropriate use of integration systems is highly demanded in the field of information technology to assist companies. One of the integration systems that has been implemented in Indonesia is the Enterprise Service Bus (ESB). Most ESB products used in many Indonesian companies are foreign products that have been widely used and recognized in many countries. These foreign products have become the mainstay and trusted in the international market and have a strong brand image. However, UNCAL ESB has faced persuasive challenges in the domestic market due to doubts about domestic products and a relatively weaker brand image. This research aims to analyze persuasive messages in UNCAL ESB personal selling using the Elaboration Likelihood Model and identify persuasive barriers that need to be addressed. This research adopts a qualitative descriptive approach with qualitative data research type. The novelty of this research indicates that the informants process messages through the central route because they carefully evaluate arguments, evidence, and relevant information to form attitudes by giving positive assessments. The author found obstacles in the form of a weak brand image, and a lack of understanding or trust in technology, as well as difficulties in matching technology with needs.

The Influence of Technology on the Social Behavior of Main Characters in the Novel Ready Player One by Ernest Cline

Alfin Chair — 2024-12-31

This thesis is an analysis of Ernest Cline's novel Ready Player One. This novel mostly tells the story of Wade Watts, a teenager whose life is passed in the virtual world, namely the OASIS.he wants to master the OASIS so that all get justice. This research is qualitative using descriptive methods. The data used in this study is a combination of intrinsic and extrinsic elements of the literary work. In conducting the analysis, the author focuses on the approach of Damono's Sociology of Literature theory. After conducting research, the results of the analysis show that in the novel Ready Player One, Ernest Cline describes that life around humans is essential. Technology can affect a person's social behavior and social life.

The Main Character's Inner Conflict in Stephen King's The Outsider

Anzar Harry Pratama — 2024-12-31

This research aims to show the inner conflict experienced by the main character in the novel The Outsider by Stephen King. The method used in this research is descriptive qualitative by examining the intrinsic and extrinsic elements contained in the novel. The technique used in this research is literature study. The results showed that the main character Ralph Anderson experienced inner conflict because he had to choose between his belief in justice and his sympathy for the victim's family. He knows that the alleged perpetrator may be innocent, but he also knows that the victim's family needs justice. The results also show that there is character development in Ralph Anderson, he is a law enforcer who upholds the values of justice. However, as time goes by, he tries to accept that the truth is not always easy to find. The novel explores themes of faith and doubt, especially in the face of the unexplained.

Habitus of Iced Tea Sellers in Surabaya

Mochammad Daffa Afrizal Lazuardi Zen — 2024-12-31

This study aims to explore and analyze the habits and mindsets of iced tea sellers in the social and economic context of Surabaya. The research used a qualitative approach with phenomenological methods, involving in-depth interviews and participatory observation of iced tea sellers in three areas of the city. The results show that the habit of iced tea sellers is influenced by various factors, including family background, economic conditions, and social interactions with customers. Iced tea sellers also face challenges of modernization and social change that affect their selling practices. This research is expected to provide deeper insights into the dynamics of iced tea sellers' lives, as well as provide recommendations to improve their welfare and support the informal sector in Surabaya.